Identify

Identify a user and record their traits

Use it in a workflow

Add a step and choose the Segment connector.
Pick the Identify action (under segment).
Fill in the fields below, then reference the result from later steps as {{identify.response.data}}.

userIdstringrequired

Unique identifier for the user

traitsstring

JSON object with user traits (e.g., {"email":"user@example.com","name":"John Doe"})

anonymousIdstring

Anonymous identifier for the user

timestampstring (date-time)

ISO 8601 timestamp (e.g., 2024-01-01T00:00:00Z)

contextstring

JSON object with context (e.g., {"ip":"192.168.1.1","userAgent":"Mozilla/5.0"})

integrationsstring

JSON object with integration settings (e.g., {"All":true,"Salesforce":false})

Need more? See the Segment guide for connection setup and behaviour shared by every action.

Was this page helpful?